Show customers what you have to offer, do not expect them to walk in and see what products or services you sell. Customers, like most people, do not want to feel like an interruption, an obligation, or ask dumb questions. Thus, they take the path of least resistance and walk past your storefront rather than walk in.
Customers can't buy what they can't see customers can't buy what they can't see. A sidewalk sign can be strategically placed so it is well seen but out of the way. You can place a sidewalk sign on a walk way, on the pavement, or near the curb and face it so approaching pedestrians or passing motorist have time to view it.
Sidewalk signs are portable signs supported by their own frame and most often formed in the cross-sectional shape of a letter A, hence the name A-frame signs. Sidewalk signs can display posters, chalkboard messages or changeable letters. A sidewalk sign can be a very effective form of outdoor advertising for small businesses, particularly in high-traffic areas.
Position a sidewalk sign out on the walkway, the pavement or near the curb to get customer's attention. Focus on what the customer wants. Emphasize what makes your store unique compared to your competitors. Do you offer a lower price, better selection, free trials? These outdoor display boards target your advertisement to customers at your door steps to invite them in.
Bring your sidewalk sign out each morning and change its message every 3-4 days. People are creatures of habit and drive the same route each day. Use this opportunity to build readership. Increase readership by displaying your sidewalk sign consistently and rotating its message.